VICTOR MORALES 

Linkedin Profile

​STEVE MORALES 

​  Victor became addicted to exercise at 13 when he discovered an abandoned weight room in middle school. Victor pumped iron alone in the dark, lifted rusted weights, and pulled squeaky cables. He had two simple goals: test his endurance and build strength.
   That helped him years later when he spent six years in the Air Force and Army, doing PT on the marching deck, humping a rucksack, and low-crawling in the mud.
   Fast-forward twenty years and a dozen gym memberships. That’s when Victor came upon the concept of the MUSCLEVATOR.
   The creative moment came after his bargain barbell broke in half. Yes, it broke in half! Cash-strapped, he mended it with screws and duct tape, but still needed to push the crippled barbell together to keep it intact. After a week, he was sore from compressing and balancing it.
   The imagination kicked in and he visualized a barbell that compressed with resistance. He was sure that such an instrument would force more of his muscles to work harder than a traditional barbell. An EMG analysis would later prove his theory.  
   With the concept conceived, Victor sketched it and sent it to his brother Steve, an aerospace engineer. Using his more than 25 years of aerospace engineering experience, Steve designed and built nine prototypes rigorously tested for efficacy and structural integrity.  The MUSCLEVATOR is the result of Steve’s engineering acumen and Victor’s innovation
   Today, at 49, Victor methodically incorporates the  MUSCLEVATOR into his exercise regimen since Steve delivered the first workable prototype in 2013. He attests his strenuous active and injury-free lifestyle of trail running, strength training, and Brazilian Jiujitsu to the MUSCLEVATOR.

BUY NOW